Domestic Violence, also known as domestic abuse, spousal abuse, battering, family violence, and intimate partner violence, is defined as a pattern of abusive behaviors by one partner against another in an intimate relationship such as marriages, family, or cohabitation. Domestic Violence, so defined, has many forms, including physical aggression or assault (hitting, kicking, biting, shoving, restraining, slapping, throwing objects), or threats thereof; sexual abuse; emotional abuse; controlling or domineering; intimidation; stalking; passive/covert abuse (e.g., neglect); and economic deprivation.
Brief: Create a campaign on Domestic Violence.
Objective: To spread awareness among all the people who look at such Domestic Violence as a piece of entertainment and takes no action against it.
Inspired by 80's Bollywood Movies Poster
The idea behind the poster is '8PM Show'. 8PM is the time when husband generally comes back from work and the rift between husband and wife begins. Viewers don't react to it as its just a daily entertainment show for them.